Pros and Cons: What Today’s AI Content Writing Engines Miss and Get Right

AI technology has been the talk of the town lately for many reasons. From writers to content creators to marketing mavericks to IT consultants to big data analytics firms, all are leveraging upon AI made popular by ChatGPT. The beauty of this new technology will certainly depend on how we use it, and it will no doubt make our work easier. Instaoffyz, an AI writing tool, helps you make the most of the content creating abilities of AI by simplifying its usage while making you more productive.

But as every coin has two sides, AI has its pros and cons.

Here is a look at the pros of using an AI content writing tool

AI is a one-stop destination for all tasks like research, creating outlines, briefs and providing data for your write-ups. It ultimately boosts your productivity, and you can focus on thinking about creative inputs to add to that.

  1. Time is money, and AI saves a lot of it. The time you take to write blogs, articles, create drafts, and content. AI can do that in minutes with one prompt.
  2. AI is your go-to research friend. It provides all the real-time information and relevant data for your write-ups.
  3. Struggling to find inspiration for your writing? AI can be at your rescue to generate new ideas. It helps you brainstorm topics and gives a fresh perspective to your present write-ups.
  4. AI can be trained to give the best and specific results with new data and multiple languages. 
  5. SEO and optimization are the two key factors AI gives an edge in content creation. It also helps in creating SEO-friendly titles and keywords.
  6. AI writers can provide a variety of templates for a large range of content – emailers, press releases, blogs, articles, marketing copy, social media content, SEO… here the sky is the limit.

Now, let’s look at the drawbacks and flaws of today’s AI writers:

  1. AI lacks that genuine and personal touch of a well-crafted, authentic and experienced writer. Hence, it cannot replace human emotions. All the nuances of layered writing which contain a plot or story element, and is imbued with human emotions are currently a little beyond technology to reproduce.
  2. The industry-specific wisdom, logic, in-depth knowledge, and philosophies about specific matters cannot be easily produced by AI, and a good prompt and retrials are thus required.
  3. AI writers generate “generic” content. AI can miss out on some details as well. So, to give an emotional quotient and accurate results, AI generated copies require reviewing and editing to give them a final shape.
  4. Creativity and critical thinking are a must for a good write-up. AI surely cannot match the human’s creativity and critical thinking.
  5. Every writer has a specific tone, style and voice. AI cannot capture that and fails to give that same feel that an authentic writer can create.
  6. Using AI has a risk of plagiarism. Someone else would have given the same prompt and acted on that same suggestion AI has given. So, the chances of similarity can be high.
  7. Last but not least, AI may not be able to generate the “final, final” or “good” content that you wanted to see on your website or brochure, but can ably assist by making you more productive and efficient. Good content is always incomplete without that personal touch and human emotions.

To see how a free AI press release generator performs, let’s use the Instaoffyz tool to see some of these pros and cons with a real example.

We will create an AI press release with the following inputs:

Company: Greenz XYZ
Announcement: Launch of eco-friendly skin care product
Main points to cover: Benefits, ingredients, sustainable

By specifying the audience and industry in the left panel, we can get better results as ChatGPT knows which industry and audience to write for. This will “prep” the engine to generate more suitable content.

Audience: General
Industry: Fashion and beauty


Here is the AI press release generated by Instaoffyz:

AI press release example

Instaoffyz offers FREE 1,750 words to all users to try out the AI writer. Also, human editing is available at budget prices.

For online promotion, it also offers cheap distribution of press releases to 400+ news outlets, and also reputed channels like Yahoo Finance, Bloomberg, AP News, Digital Journal, Benzinga, MarketWatch, etc.