AI technology is brining a new era of better, faster and smarter ways for branding and marketing online products and services. As expected, there will be more insights into customer preferences, and personalization. Faster and better data analysis, emotion recognition in customer messages, and automation of many task is thus expected.
Let’s look at the top 10 ways AI plays a vital role in branding and marketing in today’s world.
- Identifying emotions
AI helps identify the emotions underlying customer messages and interactions and respond in appropriate ways. These insights will help in better decision-making for customer acquisition and retention.
The way these models are trained is easy – ask human users to identify emotions underlying sentences and paragraphs gleaned from online sources. Then these correct identifications become the basis for predicting what emotions underly new sentences and chunks of content.
- Targeting particular audience segments
AI trained models can be trained with lots of proprietary and in-house data. It can help give feedback on which marketing strategy will work best on which target segment.
- Craft personalized messages
AI language models offer quick insights into underlying emotions of text, messages and online content based on their prior training with human-based inputs. So, with that, it can help create better and automated replies and responses. Another use is to find or create customized messages as per the stage or lifecycle of a product’s evolution.
- Real-time personalization
AI will urge the users or target audience with specific personalized messages to sign up, subscribe or visit the website page to buy. It will also help in re-engaging customers with the brand.
- Ad buying and automated bidding
Often, marketing teams struggle with bidding for relevant ad space to target their audience. But AI programmatic platforms have proved to be a boon for digital marketers. It bids in real-time with data like location, history, preference, and purchase intent to leverage the right channels at the correct timing and effective pricing.
- Automated content creation
AI will assist in creating all long-form or short-form copies for emailers, SMS, social media, or website content, images, videos and memes. These automated content models will save time and help deploy marketing content much faster and in cheaper budgets.
Here is an example of using the AI email writer of Instaoffyz:
Task: Write a sales email to urge customers to buy a skin care product
Here is the email created by ChatGPT using the above tool:
- Customer service bots
The friendly customer service bots we see now and then online are the results of AI technology. It has reduced human efforts to provide quick customer service, and take care of repetitive and common tasks. These chatbots query the user, and share relevant information, contact details, replies to queries, etc.
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